Curious if anyone else has experienced a sudden boom in TTD PMP spend against publishers such as Yahoo, Gannet, People and Meredith?
Normally my clients are frustrated with SSP’s like us as Kokai throttles the deals to death, but April 1st to date we have seen a consistent lift in scale and performance from our always on agency clients. Put it this way, even they are asking if we have changed anything, spoiler alert we haven’t!
Wondered if anyone else is seeing this (as an SSP or curator) and if there is any explanation behind this.
Additional note: CTV remains volatile, one week we see serious scale in terms of TTD PMP performance, the next it goes down to a trickle…but from what I understand this is typical given the premium upfronts tied to this inventory.