u/AlgasG

I'm plant based and started actually reading labels a while back. Turns out nearly every juice that says "100% Juice" on the front... isn't. Like, not even close. The 100% refers to the juice concentrate content, not the actual product in the bottle. The rest is water, flavouring, sometimes sugar.

It's not a niche thing either. Walk into any supermarket and check. The majority of them do it.

I get that it's technically legal because of how labelling rules are written, but it feels deliberately misleading. The big text says one thing, the fine print says another.

Anyone else feel like food labelling laws are just written to protect manufacturers, not us?