u/Alarming_Pension_213

The Clorox Company ($CLX), is down 10% today due to lowering its 2026 outlook.

Clorox cut its full-year adjusted earnings per share outlook to a midpoint of $5.55, which is below previous expectations, citing a challenging consumer environment. The company also updated its full-year sales outlook to be down approximately 6%.

Clorox has struggled with growth, with revenue being relatively flat over the last 5 years.

However, I’m fascinated by the buying opportunity as the stock now trades at its lowest levels since 2014.

Clorox has a strong portfolio of brands, approximately 80% of Clorox’s sales come from brands that hold the #1 or #2 market share position in their respective categories.

To build on this portfolio, Clorox completed its acquisition of Goji Industries in April. This acquisition adds Purell to Clorox’s portfolio. Purell is the market leader in hand sanitizer and provides another market leading brand to the Clorox portfolio.

The PE ratio currently sits at 15.

Current dividend yield is at 5% (nearly a $5 annual dividend per share) which has increased for 49 consecutive years.

Anyone else buying? Am I crazy?

The Clorox Company ($CLX), is down 10% today due to lowering its 2026 outlook.

Clorox cut its full-year adjusted earnings per share outlook to a midpoint of $5.55, which is below previous expectations, citing a challenging consumer environment. The company also updated its full-year sales outlook to be down approximately 6%.

Clorox has struggled with growth, with revenue being relatively flat over the last 5 years.

The stock now trades at its lowest levels since 2014.

However, I’m fascinated by the buying opportunity.

Clorox has a strong portfolio of brands, approximately 80% of Clorox’s sales come from brands that hold the #1 or #2 market share position in their respective categories.

To build on this portfolio, Clorox completed its acquisition of Goji Industries in April. This acquisition adds Purell to Clorox’s portfolio. Purell is the market leader in hand sanitizer and provides another market leading brand to the Clorox portfolio.

The PE ratio currently sits at 15.

Clorox is a dividend aristocrat. Current dividend yield at 5% (nearly a $5 annual dividend per share) which has increased for 49 consecutive years.

Anyone else buying? Am I crazy?

Used military force to overthrow a foreign government (Venezuela). Has threatened to do the same with Cuba.

War with Iran.

Has threatened the use of military force to take over Greenland.

What happened to “No New Wars?”

Down 10% today due to cutting its 2026 outlook. Adjusted EPS was slashed to a range of $5.45–$5.65, down from the previous $5.95–$6.30

Stock is at its lowest levels since 2014.

Company has struggled with growth and revenue has been relatively flat over the past 5 years.

However, the company has a strong brand portfolio where approximately 80% of U.S. sales come from brands that hold the #1 or #2 position in their respective categories. + a 5% dividend yield that looks appealing.

The acquisition of GOJO Industries earlier this year adds the #1 hand sanitizer brand, Purell, to Clorox’s brand portfolio.

P/E currently sitting at 15.

Anybody else add $CLOX today?