u/Akajdrod

Hello,

Wondering what are everyone’s thoughts on an in-housed media buying team that is using the same floodlight for Search and Display campaigns to measure CPA performance on last-touch attribution.

When I mentioned that most advertisers Ive worked with do not measure Display and Search in the same bucket, the clients team said they are surprised to hear that (US client).

Can someone confirm if Im not wrong in saying this is not the way to go, unless they want Display to never get any attributed conversions?

Hi all,

Has anyone worked with the major ticketing platforms to access their inventory or audiences?

I couldn't figure it out by looking at their website and I've filled out Contact Us forms, waiting to hear from them.

curious whether anyone's done it before.

Cheers!