Hey everyone,
Been a long-time lurker here and finally building something of my own. Not sure if I’d call it a “startup” yet, but we’re working on structured debt syndication.
Quick background, I’m a CFA Charterholder, have worked at an MNC bank + a credit rating agency, with ~4 years of experience. There are 4 of us: 2 CAs, me (CFA), and a Business Head with ~6 years in the same space.
What we do:
We help small to mid-sized companies with debt advisory and restructuring. Basically, if a company is stuck with high interest rates, struggling to raise capital, or just needs fresh funding—we step in and structure the right solution.
Ticket size:
₹1 Cr to ₹200 Cr
We’ve already facilitated ~₹200 Cr cumulatively in our startup and associated company have crossed almost 3000Crs.
How we operate:
We run a referral-heavy model. Mostly partner with CA firms and offer them 20–30% of our revenue as a share. Currently reaching out to ~5–7 firms per city and building that network.
Why this space?
Debt is endless in a growing economy like India, but most business owners don’t fully understand what they actually need—CC/OD/LC/BG, collateral structuring, negotiating rates, etc. That’s where we come in as the bridge between banks/NBFCs and businesses.
Would love to get your thoughts—especially from people who’ve built in fintech, lending, or distribution-heavy models.
What would you do differently? What am I missing?