u/AiNewsOfficial

For the past 6 months, we've been actively structuring our news articles for what I call AI Discoverability, showing up in AI models recommendations & citations.

We're making great headway with it; we're showing up in 10% of the citations across models and since January, we've had over 4 million impressions on our articles. We're even in the top 10 of all AI newsletters, competing with very large popular newsletters that have 1M+ subscribers. Not too bad if I do say so myself. 😉

But the smaller businesses aren't aware this is even happening right now. The small businesses I've spoken with in my community didn't know that Google search has changed. Sure, they see the Google AI Overviews but because the AI sounds confident and there are a few links to sources, they take their answer and leave.

These small businesses are still trying to get traditional SEO to work and rank on Google, and wondering why their traffic has fallen off.

If AI can’t quickly figure out:

* what your business does

* who you help

* what topics you actually know about

* whether your content is credible

…you probably become less visible over time in AI-generated search answers.

That’s part of why I think AI discoverability is becoming different from traditional SEO.

Traditional SEO depended on back links, keywords, etc. but AI discoverability is more dependent on real human insights, experiences, and natural language that is clear & explicit.

For example, a website that says, “We offer the best service in town,” does not clearly explain what the business actually does, where it operates or what makes it different. A website that says, “We provide same-day plumbing repair in Ocean Beach, Point Loma and Pacific Beach for residential and small commercial properties,” gives AI systems much clearer information they can connect to customer questions.

Curious what other people here are seeing so far with AI search traffic/citations; are you seeing this too? What are you doing to stand out & get found in AI answers?

For the past 6 months, we've been actively structuring our news articles for what I call AI Discoverability, showing up in AI models recommendations & citations.

We're making great headway with it; we're showing up in 10% of the citations across models and since January, we've had over 4 million impressions on our articles. We're even in the top 10 of all AI newsletters, competing with very large popular newsletters that have 1M+ subscribers. Not too bad if I do say so myself. 😉

But the smaller businesses aren't aware this is even happening right now. The small businesses I've spoken with in my community didn't know that Google search has changed. Sure, they see the Google AI Overviews but because the AI sounds confident and there are a few links to sources, they take their answer and leave.

These small businesses are still trying to get traditional SEO to work and rank on Google, and wondering why their traffic has fallen off.

If AI can’t quickly figure out:
* what your business does
* who you help
* what topics you actually know about
* whether your content is credible

…you probably become less visible over time in AI-generated search answers.

That’s part of why I think AI discoverability is becoming different from traditional SEO.

Traditional SEO depended on back links, keywords, etc. but AI discoverability is more dependent on real human insights, experiences, and natural language that is clear & explicit.

For example, a website that says, “We offer the best service in town,” does not clearly explain what the business actually does, where it operates or what makes it different. A website that says, “We provide same-day plumbing repair in Ocean Beach, Point Loma and Pacific Beach for residential and small commercial properties,” gives AI systems much clearer information they can connect to customer questions.

Curious what other people here are seeing so far with AI search traffic/citations; are you seeing this too? What are you doing to stand out & get found in AI answers?