free audits on CCs?
so I'm an SDR for an analytics / reporting company that brings in ecom brands' store and marketing data into one place - can use AI to ask questions about the data and get useful answers, build any report you want etc...
the majority of the people I speak to have something in place already:
- agency
- competitor
- custom built tool
which is good because it means people are investing in this and understand the problems we solve
the vast majority just don't have motivation to switch
could 100% be an an objection handling issue and people just don't understand why this is worth looking into, but it genuinely takes me 1000+ dials to get someone that's like "yeah this is a real problem for us"
as we're also a marketing agency (2 businesses under the same roof), I was thinking of potentially offering free audits as my "reason for the call" - they would sign up for our tool for free and we'll give them an audit across everything ecom and performance-related
in my mind it turns the demo from - "here's what buttons you can press" to "here's something actually useful", but not sure what people's experience are in this type of offer over cold calls
curious to people's thoughts on this tho - cheers