This video is just one personal test, but I think the broader implication is important:
AI may change ad production not by making one perfect ad — but by making iteration dramatically cheaper.
Would love to hear how others in marketing and creative are evaluating this tradeoff.
Been spending a lot of time testing AEO / GEO tools lately because AI search is clearly starting to change how discovery works.
At this point I think the real question is becoming:
“Does ChatGPT / Google AI Overviews / Perplexity actually mention your brand when people ask buying-intent questions?”
Traditional rankings still matter obviously, but AI visibility is becoming its own layer now.
A few months ago I barely had clients asking about AI visibility.
Now it comes up constantly.
I’m seeing way more conversations like:
“Why does competitor X keep showing up in ChatGPT answers?”
or
“How do we know if AI search is driving anything meaningful yet?”
So I went down a rabbit hole comparing a bunch of platforms and tried to verify features from actual product docs instead of recycled affiliate blogs.
One thing that became obvious pretty quickly:
The entire AEO market still feels really early.
Right now most teams are dealing with a few major problems:
And honestly, a lot of platforms still seem to be figuring out what “AEO software” even means.
Some are basically prompt monitoring dashboards.
Others are trying to become:
So the category feels messy right now.
Most of these platforms are really solving different problems under the same “AEO” label.
The biggest pain point IMO is that most companies can tell AI search is influencing discovery… but they still can’t reliably answer:
That uncertainty is probably why this category exploded so fast.
Anyway, after spending way too much time testing these platforms, here’s the breakdown of the ones that actually stood out to me:
If your team already lives inside Semrush, this is probably the lowest-friction path into AEO.
Their AI Overview tracking is getting surprisingly decent because it sits on top of all the existing SEO infrastructure.
What I like:
Main issue for me:
the AI visibility metrics still feel directional more than definitive.
Also the UI can get bloated fast if you’re already using a lot of their products.
Still, probably the most practical option for established SEO teams right now.
Ahrefs still isn’t nearly as AEO-native as some of the newer entrants.
But honestly:
if your authority, backlinks, technical SEO, and content quality are weak… no AI visibility dashboard is going to magically fix that.
AI systems still heavily lean on:
So I still think foundational SEO matters WAY more than some people in the GEO space want to admit.
A lot of the brands consistently showing up in AI answers already had strong authority before AEO became a category.
This one surprised me honestly.
A lot of AEO tools basically stop at:
“here’s your visibility dashboard.”
Vismore is one of the few trying to connect the full workflow:
all inside one system.
The distribution angle is actually smart because AI visibility clearly isn't just about on-page SEO anymore.
Quora discussions, LinkedIn posts, branded citations… all of that increasingly seems to matter.
What stood out to me is that the platform feels much more execution-focused than a lot of enterprise GEO tools.
Definitely feels built more for growth teams than analysts.
Main downside is probably maturity.
Still newer.
Smaller ecosystem.
And obviously nowhere near Semrush/Ahrefs-level SEO depth yet.
But honestly one of the few platforms that feels aligned with where search behavior is heading.
Profound feels very “serious enterprise software.”
Less focused on lightweight dashboards and more focused on:
I can absolutely see why larger brands are adopting it.
This feels much more like:
“AI visibility infrastructure”
than
“SEO software.”
That said, I’m guessing pricing + onboarding complexity immediately remove most SMBs from the target audience.
Probably overkill unless you’re operating at enterprise scale.
AthenaHQ feels very “AI visibility command center.”
Good dashboards.
Good monitoring.
Pretty polished positioning overall.
But I still can’t fully tell yet how much of the category overall is:
That’s not really an Athena-specific criticism either.
Feels true across a lot of the GEO tooling space right now.
Curious if anyone here has used it long-term.
Scrunch seems especially focused on:
Feels more brand-monitoring-heavy than optimization-heavy.
But I actually think they’re asking the right question:
“What do AI systems recommend during actual purchase research?”
That’s probably more valuable long-term than generic visibility scoring.
This one keeps popping up in conversations around international SEO.
Most AEO tooling is still heavily English-centric right now, so multilingual monitoring is actually a real differentiator.
If you operate across multiple regions/languages, this probably matters way more than people realize.
Especially once AI search adoption becomes less US-centric.
Otterly feels like the “fast and simple” option.
Not trying to become an enterprise operating system for AI search.
Just:
Honestly kind of refreshing.
Probably makes the most sense for:
Not super deep.
But also not pretending to be something it’s not.
My current take is that the market is splitting into 3 buckets:
And honestly… I still think we’re very early.
A lot of these tools are measuring probabilistic visibility, not guaranteed inclusion.
The biggest misconception right now is that AEO replaces SEO.
I really don’t think that’s true.
The brands I consistently see showing up in AI answers usually already have:
The tools mostly help operationalize and monitor that layer.
Feels like everyone is trying to figure this out in real time right now.
Curious what people here are actually seeing.
Are you seeing real traffic/conversions from AI discovery yet?
Or mostly visibility metrics + experimentation so far?
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Heyyyy all guys !@!
What is the best AI skill to hone in on now, to get ahead in the future.which skill would benefit me the most in the future to learn now?
Is it AI automation learn programming?web design with accio work？ Programming with codex? or should I try to learn all of it! If i try to learn everything.... maybe i’ll probably end up average at all of it.
trying to figure out how to get ahead of others for the future.
this is not a spam post,thanks!