Need a help with idea
I have a driving school and active presence on Instagram where I’m posting engaging, interactive and educational content about life of one driving instructor.
I currently have a bit less than 10k followers but strong community base, because I have a lot of people in the comment section and DM who are telling me how my content have really positive impact on their driving, etc.
I had a couple of smaller cooperations with local brands, owned mostly by my candidates, so promotion that I made for them was mostly friendly-based, without cost for them.
But now, I decided to ta take it more seriously and start reaching out to a local car dealership offering them cooperation.
I think my crucial strenght is that I’m spending whole days with people who are their target audience and have an influence on them.
But the problem is that I don’t have any prior expirience on how this may work and which kind of cooperation to offer. What may be the best option for me (couple of advertising reels every once in a while, something like affiliate program where I will take a cut from avery customer I bring to them, or something different).
How would you start and structure this type of campaign?