Nonprofit with $10K/month Google Ad Grant and struggling to make the most of it. What are your top tips?
r/Neuromatch is a nonprofit that provides remote computational neuroscience training, especially for learners in underserved communities.
We have a Google Ad Grant ($10K/month in free ad credit!!!)...andwe're not using it well! We can barely get it spend more than a few dollars each month.
Our goals are simple:
- Brand awareness
- Driving traffic to our free learning resources
- and later this year we will promote some free webinars
We're NOT trying to collect donations or sell anything, which I know changes the strategy a bit.
What are your top tips for a nonprofit in our position? Especially things that are relatively easy to implement without a dedicated ads team.
We'd really appreciate any advice from people who actually know what they're doing!