I was failing at social media as a solo founder, so I spent a weekend studying the "big guys." Here’s the system I stole.
Being a solo founder is exhausting. I'd get so deep into writing code and fixing bugs that I’d just forget social media existed. Maybe I'd drop a random update once a month. People always say "just post daily," but doing that while actually building the product just made me want to quit Twitter entirely after a few days.
I decided to stop guessing and actually looked at how top creators manage it. It turns out, none of them are actually "creating" content daily. They treat it like a factory process.
I’ve been testing this new workflow for a bit, and it’s finally making sense:
- Stopping the "Blank Screen" Anxiety
I stopped trying to be creative on command. Now, I just keep a messy list in my phone. If I have a thought while debugging or even at the gym, I just jot it down. No formatting, just the raw idea. I use Apple Notes, but anything works.
- Sunday is for "Deep Work"
I pick one morning (usually Sunday) to turn those messy notes into actual posts. I spend 2 hours just writing. It’s way easier to write 7 posts at once than to write 1 post every single morning.
- Set it and Forget it
The real game-changer was automating the actual posting. I realized I was wasting so much mental energy just logging into different apps to hit 'publish.'
I looked into Buffer and Hootsuite, but their prices are getting crazy for someone just starting out. I actually ended up building a lean tool for myself called Foxli.app because I wanted something that cost less than a cup of coffee ($5/month) but handled all my scheduling across platforms.
The Takeaway:
Basically, stop waiting for the right mood to post. It doesn't happen. Just batch your work, put it in a scheduler, and go back to your IDE.
Curious what weird workflows you guys use to handle this? Because doing it manually was driving me crazy.