u/Advub

So this hit me weird a few weeks ago.

I searched for tools in my niche on ChatGPT and Claude. My competitors showed up. Some of them are objectively worse products. I've been building longer, have more features, better pricing. I don't show up at all.

Not once. And the thing is — I used to think SEO was the game. Get the backlinks, rank on Google, drive traffic. But I started noticing my own behaviour changing. I don't Google things the same way anymore. I ask ChatGPT. I ask Perplexity. Half my friends do too.

So I started digging into how AI actually recommends tools. Turns out it's not just about having a website. It's about brand entity — whether you exist in the "knowledge" that these models draw from. Directories. Citations. Mentions across trusted sources. Structured content that LLMs can actually parse and reference.

Basically, there's an entire layer of discoverability that most founders are completely blind to. And the gap between brands that get cited by AI and brands that don't is only going to widen.

I've been working on something with a small team to fix this — it tracks where your product shows up (or doesn't) across AI platforms, and then actually helps you do something about it. Think blog and article generation, FAQ optimization, comparison pages, getting listed on 100+ verified directories, seeding brand mentions — all the stuff that builds the kind of presence that makes LLMs go "oh yeah, I know that tool."

It's called RankSearch and we're opening up a waitlist now.

If you're a SaaS founder who's ever typed your product name into ChatGPT and felt that quiet panic — this is for you.

Waitlist is here: https://ranksearch.syphorahub.com

Would love to hear if others have noticed the same thing with AI visibility. Is this on your radar or am I overthinking it?

Been chatting with a few demand gen folks lately and this keeps coming up — a surprising chunk of inbound leads turning out to be bots, competitors scoping you out, random people with no buying intent, etc.

Curious how widespread this actually is for others:

1.Do you have any way of detecting which leads are fake before they hit your CRM?

2.How much time does your SDR team waste on leads that go nowhere?

3.Are you doing anything manually to filter them out, or just accepting it as part of the process?

Not selling anything, just trying to understand if this is a universal problem or just something a few companies deal with. Would love to hear how different teams handle it — or if you just don't bother and filter by conversion rate downstream.