I'm trying to understand whether internal media planners genuinely find omni-channel DSPs (think DV360, The Trade Desk) more convenient for consolidating everything in one place — or if they'd rather keep more hands-on control by running separate, specialized DSPs per channel (e.g., a dedicated CTV platform, a standalone DOOH DSP, etc.).
- Do you feel like omni-channel tools sacrifice performance or targeting depth on any specific channel to offer that "one dashboard" convenience?
- Have you found that single-channel DSPs offer meaningfully better inventory access, algorithms, or reporting for their specific channel?
- Is the switch between platforms actually a pain point, or does your team manage it fine with the right workflow/tech stack?
- Are there budget thresholds or campaign types where one approach clearly wins over the other?
- Any channels (CTV, DOOH, audio, retail media) where you think a specialized DSP is non-negotiable?
Would love to hear from planners, traders, and programmatic leads. Trying to get a feel for where the industry actually lands on this in practice. Thanks for the input.