u/Adventurous-Lie-9209

Advice needed on how to position my Agency in the UK!

Hi All,

Background
I started my "AI Growth" Business a few months ago. Initially It was targeted to Small-Medium Businesses in the UK - I am based in 25, Based in London and an accountant by profession.

I got one client through close connections at £100 a month (Accountancy firm) with the goal of getting them 2-3 clients. They did not care if I used AI or not.

Second one again I got is through close connection, restaurant, For them we are providing a AI caller agent for Reservations and Enquiries.

I am currently at £500 MRR

As time passed, I slowly realized how SME owners are tired of AI since none of my cold email campaigns/Manual outreach on LinkedIn were working offering lead qualification and AI Caller systems. I have also used the pain approach and have received zero positives responses.

I see there is alot of competition in the market for AI tools especially in the sales funnel as it has least barrier to entry.

Problem:

Option 1) Stay an AI Lead qualification/AI CRM/AI Caller firm - This would be our positioning where we help firms respond to leads after and cater to all leads.

There is some benefit of being this but I think there is already alot of competition in niches where this is highly useful. Since it's a commodity, I think it's a race to the bottom in terms of pricing as there is a cheaper on available.

One more negative is that if anything else in the funnel is broken examples, website copy, ads, SEO etc. My system does not work and I can't prove value based on just that.

I think this positioning works if you have funding and capital to invest in acquisition and tap into investor networks as I have been multiple firms in the US get funding for every application of AI in the sales funnel.

Option 2) Positioning as a AI first Digital Marketing/Sales Firm.

In this positioning - I would do everything for the client which would help them get customers (dream outcome) - this would be

  1. Revamping/Creating their website if needed
  2. Doing SEO/AEO for them
  3. Run ads for them
  4. Deploy AIs in the funnel for qualification and follow up (Speed to lead)
  5. Deploy Caller agents where required.
  6. Maintain their social media is requested

I know this sounds alot. But if I can do all them correctly then I would be able to show them value and then charge accordingly. This way I can build a sustainable MRR and also provide AI automations to them so I can keep charging maintenance for AI tools if Marketing services are suspended.

I believe using AI at every layer I can drive the costs down and then enter the market by undercharging for set of services.

My concern would be I would be spreading myself too broadly and not able to do anything properly.

Advice needed

I have a goal to reach £10k MRR by end of October. I know it's ambitious but I like to be delusional for goals.

I want your advice on:

  1. How should I position myself, Which option would be better to enter the market and would be profitable in the long term.
  2. How should I select the niches and set prices for both the options to enter the market and reach my goal.

Anything else you guys think I should know.

Thank you for reading so far! Looking forward to some amazing advice.

reddit.com
u/Adventurous-Lie-9209 — 3 days ago

Help me position my Agency!

Hi All,

Background
I started my "AI Growth" Business a few months ago. Initially It was targeted to Small-Medium Businesses in the UK - I am based in 25, Based in London and an accountant by profession.

I got one client through close connections at £100 a month (Accountancy firm) with the goal of getting them 2-3 clients. They did not care if I used AI or not.

Second one again I got is through close connection, restaurant, For them we are providing a AI caller agent for Reservations and Enquiries.

I am currently at £500 MRR

As time passed, I slowly realized how SME owners are tired of AI since none of my cold email campaigns/Manual outreach on LinkedIn were working offering lead qualification and AI Caller systems. I have also used the pain approach and have received zero positives responses.

I see there is alot of competition in the market for AI tools especially in the sales funnel as it has least barrier to entry.

Problem:

Option 1) Stay an AI Lead qualification/AI CRM/AI Caller firm - This would be our positioning where we help firms respond to leads after and cater to all leads.

There is some benefit of being this but I think there is already alot of competition in niches where this is highly useful. Since it's a commodity, I think it's a race to the bottom in terms of pricing as there is a cheaper on available.

One more negative is that if anything else in the funnel is broken examples, website copy, ads, SEO etc. My system does not work and I can't prove value based on just that.

I think this positioning works if you have funding and capital to invest in acquisition and tap into investor networks as I have been multiple firms in the US get funding for every application of AI in the sales funnel.

Option 2) Positioning as a AI first Digital Marketing/Sales Firm.

In this positioning - I would do everything for the client which would help them get customers (dream outcome) - this would be

  1. Revamping/Creating their website if needed
  2. Doing SEO/AEO for them
  3. Run ads for them
  4. Deploy AIs in the funnel for qualification and follow up (Speed to lead)
  5. Deploy Caller agents where required.
  6. Maintain their social media is requested

I know this sounds alot. But if I can do all them correctly then I would be able to show them value and then charge accordingly. This way I can build a sustainable MRR and also provide AI automations to them so I can keep charging maintenance for AI tools if Marketing services are suspended.

I believe using AI at every layer I can drive the costs down and then enter the market by undercharging for set of services.

My concern would be I would be spreading myself too broadly and not able to do anything properly.

Advice needed

I have a goal to reach £10k MRR by end of October. I know it's ambitious but I like to be delusional for goals.

I want your advice on:

  1. How should I position myself, Which option would be better to enter the market and would be profitable in the long term.
  2. How should I select the niches and set prices for both the options to enter the market and reach my goal.

Anything else you guys think I should know.

Thank you for reading so far! Looking forward to some amazing advice.

reddit.com
u/Adventurous-Lie-9209 — 3 days ago

Help Position my Agency in the UK!

Hi All,

Background
I started my "AI Growth" Business a few months ago. Initially It was targeted to Small-Medium Businesses in the UK - I am based in 25, Based in London and an accountant by profession.

I got one client through close connections at £100 a month (Accountancy firm) with the goal of getting them 2-3 clients. They did not care if I used AI or not.

Second one again I got is through close connection, restaurant, For them we are providing a AI caller agent for Reservations and Enquiries.

I am currently at £500 MRR

As time passed, I slowly realized how SME owners are tired of AI since none of my cold email campaigns/Manual outreach on LinkedIn were working offering lead qualification and AI Caller systems. I have also used the pain approach and have received zero positives responses.

I see there is alot of competition in the market for AI tools especially in the sales funnel as it has least barrier to entry.

Problem:

Option 1) Stay an AI Lead qualification/AI CRM/AI Caller firm - This would be our positioning where we help firms respond to leads after and cater to all leads.

There is some benefit of being this but I think there is already alot of competition in niches where this is highly useful. Since it's a commodity, I think it's a race to the bottom in terms of pricing as there is a cheaper on available.

One more negative is that if anything else in the funnel is broken examples, website copy, ads, SEO etc. My system does not work and I can't prove value based on just that.

I think this positioning works if you have funding and capital to invest in acquisition and tap into investor networks as I have been multiple firms in the US get funding for every application of AI in the sales funnel.

Option 2) Positioning as a AI first Digital Marketing/Sales Firm.

In this positioning - I would do everything for the client which would help them get customers (dream outcome) - this would be

  1. Revamping/Creating their website if needed
  2. Doing SEO/AEO for them
  3. Run ads for them
  4. Deploy AIs in the funnel for qualification and follow up (Speed to lead)
  5. Deploy Caller agents where required.
  6. Maintain their social media is requested

I know this sounds alot. But if I can do all them correctly then I would be able to show them value and then charge accordingly. This way I can build a sustainable MRR and also provide AI automations to them so I can keep charging maintenance for AI tools if Marketing services are suspended.

I believe using AI at every layer I can drive the costs down and then enter the market by undercharging for set of services.

My concern would be I would be spreading myself too broadly and not able to do anything properly.

Advice needed

I have a goal to reach £10k MRR by end of October. I know it's ambitious but I like to be delusional for goals.

I want your advice on:

  1. How should I position myself, Which option would be better to enter the market and would be profitable in the long term.
  2. How should I select the niches and set prices for both the options to enter the market and reach my goal.

Anything else you guys think I should know.

Thank you for reading so far! Looking forward to some amazing advice.

reddit.com
u/Adventurous-Lie-9209 — 3 days ago