Advice needed on how to position my Agency in the UK!
Hi All,
Background
I started my "AI Growth" Business a few months ago. Initially It was targeted to Small-Medium Businesses in the UK - I am based in 25, Based in London and an accountant by profession.
I got one client through close connections at £100 a month (Accountancy firm) with the goal of getting them 2-3 clients. They did not care if I used AI or not.
Second one again I got is through close connection, restaurant, For them we are providing a AI caller agent for Reservations and Enquiries.
I am currently at £500 MRR
As time passed, I slowly realized how SME owners are tired of AI since none of my cold email campaigns/Manual outreach on LinkedIn were working offering lead qualification and AI Caller systems. I have also used the pain approach and have received zero positives responses.
I see there is alot of competition in the market for AI tools especially in the sales funnel as it has least barrier to entry.
Problem:
Option 1) Stay an AI Lead qualification/AI CRM/AI Caller firm - This would be our positioning where we help firms respond to leads after and cater to all leads.
There is some benefit of being this but I think there is already alot of competition in niches where this is highly useful. Since it's a commodity, I think it's a race to the bottom in terms of pricing as there is a cheaper on available.
One more negative is that if anything else in the funnel is broken examples, website copy, ads, SEO etc. My system does not work and I can't prove value based on just that.
I think this positioning works if you have funding and capital to invest in acquisition and tap into investor networks as I have been multiple firms in the US get funding for every application of AI in the sales funnel.
Option 2) Positioning as a AI first Digital Marketing/Sales Firm.
In this positioning - I would do everything for the client which would help them get customers (dream outcome) - this would be
- Revamping/Creating their website if needed
- Doing SEO/AEO for them
- Run ads for them
- Deploy AIs in the funnel for qualification and follow up (Speed to lead)
- Deploy Caller agents where required.
- Maintain their social media is requested
I know this sounds alot. But if I can do all them correctly then I would be able to show them value and then charge accordingly. This way I can build a sustainable MRR and also provide AI automations to them so I can keep charging maintenance for AI tools if Marketing services are suspended.
I believe using AI at every layer I can drive the costs down and then enter the market by undercharging for set of services.
My concern would be I would be spreading myself too broadly and not able to do anything properly.
Advice needed
I have a goal to reach £10k MRR by end of October. I know it's ambitious but I like to be delusional for goals.
I want your advice on:
- How should I position myself, Which option would be better to enter the market and would be profitable in the long term.
- How should I select the niches and set prices for both the options to enter the market and reach my goal.
Anything else you guys think I should know.
Thank you for reading so far! Looking forward to some amazing advice.