Trying to reach relationship, dating, and divorce coaches with something built for them and standard playbooks miss the mark. If youve cracked marketing to this niche, or you coach in it and know what cuts through the noise, would love your take. DMs open.
Trying to figure out how to reach coaches with something built for them and nothing generic is working. If you market to coaches for a living, or are one and know what catches your attention, would love to hear what works. DMs open.
Tired of generic marketing advice. Anyone here follow people who specifically work with coaches on marketing? Curious who you actually learn from.
Most digital marketing / content creation advice is super generic. Looking for people who specifically teach coaches how to grow their practice. Who do you actually follow?
Need help with social media marketing to coaches - only interested if they regularly have 50+ comments on your Instagram/TikTok/Facebook posts (proof you know what you’re doing)
Need help with social media marketing & trying to figure out if the niche-specialist thing is worth it vs a generic biz coach.
Imo only interested if they regularly have 50+ comments on their Instagram/TikTok/Facebook posts.
For marketing help. Trying to figure out if the niche-specialist thing is worth it vs a generic biz coach. How can you identify who’s legitimate and why - I see a lot of grifters everywhere.
I spent the last two months pulling pricing off 228 coaches Stan stores across 8 niches. Im 22, not a coach, I built a small tool in this space and got obsessed with the data along the way. Figured Id just post what I found.
Median price and top price by niche (USD):
Niche Median Top
Christian/faith $97 $1,800
Trauma-recovery $126 $700
Dating $148 $1,200
Self-worth $89 $2,222
Relationship $175 $4,200
Licensed therapists $200 $999
Anxiety $112 $4,200
Divorce $295 $3,000
A few things that surprised me:
TLDR: I analyzed 200+ small coaching businesses across 6 niches. Pricing, offer structures, funnels, bios. Happy to share the report when it's done if useful to anyone here.
Spent the last few months pulling public data on 200+ solo coaches running small businesses across life, divorce, relationship, anxiety, trauma, and faith niches. The dataset covers offer pricing and how they structure tiers, full funnels (lead magnets, link-in-bio pages, email sequences, post-purchase flows), bios, and positioning.
So far the report includes pricing benchmarks by niche, email sequence patterns, bio language, and funnel architecture.
Posting because there might be other solo operators in adjacent service niches who'd find the patterns useful, even if you're not a coach yourself. The same funnel and pricing principles often apply across solo service businesses.
If you want a copy when it's done, drop a comment and I'll send it over.
Honestly still processing this.
I built this because I kept watching the same thing happen everywhere. Someone posting a real question, a real situation, and getting nothing back. Reddit threads buried under one-liner jokes. Youtube comments the creator never sees. Cold emails to experts they actually respected, drafted carefully and never opened. Instagram dms going into a black hole.
The wild part is the experts I’d talked to wanted to help these people. They just couldn’t find them through the noise. Their inboxes were 40% AI spam, 55% promotional pitches, and the 5% of real people asking real questions got drowned.
So in February I launched a small tool. People pay a small amount to ask their question, which filters everything else out. The expert sees a clean inbox of real questions and answers them async. Takes 5 minutes. Most experts keep most of the money. I take a small cut so we’re aligned.
3 months in I checked stripe this morning and $5.5k has moved through it.
But the thing I’m actually pinching myself about isn’t the money. It’s the messages I’m getting from people who used the platform.
One woman wrote in to ask about whether she should leave her marriage of 11 years. She said she’d been trying to ask the same question for months on reddit, in facebook groups, even in the comments of a podcast she listened to. Nobody answered. She paid $35 on the platform. The expert wrote her back the same day with a 600 word response. She told me later she cried reading it. Not because of what was said, but because someone had finally actually paid attention.
Another guy asked about a custody hearing he was prepping for. He’d cold-emailed three divorce coaches whose work he’d been following for years. None replied. He paid $50 on the platform. The expert replied within hours with a written walkthrough of exactly what to bring, what to say, and what not to say.
These are the people the internet was ignoring. They had real questions, they were willing to pay, they just had no way to signal “I’m serious” through the wall of noise. And the experts who could help them had no way to find them.
It’s at https://readnudge.com/
I’m not an expert myself. I just kept watching real people get nothing back from the internet and wanted to build something for them.
The thing I’m actually struggling with right now is getting this in front of more experts.
Every week the AI spam in their inboxes gets worse. Real questions are getting buried faster. Most experts I talk to are working harder than ever to keep up and still feeling like they’re missing the people who need them most. The tool helps but only if they know it exists.
If you know any therapists, coaches, or experts whose dms are flooded right now, I’d genuinely love an intro. And if you have any thoughts on how to find more of them, my dms are open.
Ive seen a ton of AI creator tools posted in this sub lately (and in my DMs🙄) and a lot of them are just bots running affiliate funnels. Wanted to share how i actually evaluate these bc i study creator monetization for a living and most coaches/creators are getting taken advantage of.
When ur picking a tool to monetize ur audience, ask two questions. (1) how do they make money & (2) can u leave?
how they make money
Two buckets out there:
The subscription model exists for one reason. They know u wont cancel. 42% of ppl forget theyre paying for a subscription they dont use. 74% say recurring charges are easy to forget. The avg American spends 2.5x what they think they spend on subscriptions. Theyre not selling u a tool, theyre selling u inertia.
Real cost to host a website: $2-10/mo. Theyre not charging u $149/mo bc the server costs $149. Theyre charging u $149 bc most of u will forget to cancel and theyll take that money for years.
can u leave
Even worse than the monthly fee is the lock-in. Once ur courses, ur members, ur content, ur community are all on their platform, leaving means starting over. So u keep paying forever even when the product gets worse, even when ur not using half of it. They know this. Its priced in.
Free and split-only tools (calendly, notion, ask.meanything.co, linktree, even patreon) let u export and walk. Subscription platforms make export hard on purpose.
the test
Before u sign up for any creator tool:
Be careful out there.
I help coaches in the relationship and divorce space figure out how to price async advice. Voice memos, text answers, the occasional live call. Most clear around $1k/mo within a couple months.
The ones who tried async before and quit always made the same mistake. They priced it like a tip jar. $5, $10, throw something in if u want. Of course it didnt work. At that price ppl who write in arent paying for an answer, theyre testing if ur real.
Once u price it like expert advice (avg in this niche is $25-35 a question) the math shifts fast. Same 2min voice memo earns $30 instead of $5. Same audience.
Anyone in this sub priced async and felt like it didnt work? Curious if it was the format or the price.