Validating before building... Is my order of operations right?
I'm building a niche B2B SaaS tool and trying to be disciplined about not over-building before I've validated demand. I'm sure this approach makes sense to people who've done this before, but I would love to get some feedback and understand more specifics...
The short version: I identified a pain point I personally experience in my own work (silent failures in automation workflows), built a landing page, and I'm collecting founding member signups at a discounted lifetime rate before writing a single line of product code. The idea is to hit 50 signups as a signal that there's real demand before I commit to building the full thing.
A few things I'm genuinely unsure about:
- Is 50 signups a reasonable validation threshold for a $49/mo B2B tool, or is that too low to mean anything? I've seen people say 10 is enough and others say you need 100+ paying customers before it counts (For now, I'm not taking payment, just creating a list).
- I'm doing organic marketing only right now (Reddit, niche communities, LinkedIn). No paid ads until I have something to show. Does that make sense at this stage or am I leaving early adopters on the table?
- The founding member pricing is locked for life. Good hook or bad precedent? I've heard arguments both ways.
Happy to share more context on the product if it helps. Mostly just want a gut check from people who've been through this before. I could use feedback on the landing page itself from a design perspective, but I'm not sure if this is the right place to ask for that. If anyone wants to lend an eye, that'd be great, just let me know.
In the meantime, what am I missing? Any tips, tricks, or effective methods for validation and initial awareness are appreciated!