u/AdLow9873

▲ 2 r/smallbusinessowner+1 crossposts

Walk or run on partnership?

I’m in a 50/50 business partnership we started a few years ago, and in the beginning it was very much a “figure it out together” situation. We had access to outside-provided equipment, storage, and logistics resources through my partner’s very close personal network, which is what made it possible to get the business off the ground.

We split responsibilities pretty naturally based on strengths, I handle customer facing tasks and he handles field execution and equipment management.

Early on, this worked pretty well. He was very involved in the business. Over time though, things have shifted a lot.

Right now I’m responsible for almost all new business generation, but I’m still heavily involved in execution in the field too. I also handle all customer reviews, reputation management, and most client communication, so I’m effectively carrying both growth and a meaningful portion of operations.

Operational consistency has become the main issue.

Here is the challenge, communication is wildly inconsistent, there are periods where I have to initiate everything, and response times can stretch out. During busy seasons, he also becomes periodically unavailable due to other commitments, which leaves me managing most of the coordination, clients, and keeping jobs on track.

There have been situations where execution issues on jobs (missing items, incomplete setups, etc.) required me to step in on-site and fix things in real time just to protect the client experience and our reputation. Afterward, there’s often disagreement about how those situations should be handled, especially when it comes to refunds or credits, even when the operational failure is clear, from something he missed.

Another issue is job tracking and visibility. Because we rely on multiple inbound channels for orders, there have been inconsistencies where work being done and payment being accepted was discussed and never made it into our system of record. That creates a gap where I don’t always have full visibility into what is actually scheduled, completed, or accounted for.

A bigger structural issue is that a significant portion of our operational infrastructure (equipment, storage, logistics support) is controlled externally through my partner’s personal network. While this is what allowed us to start, it also means I don’t have full visibility or independent control over key parts of operations, even though I’m driving most of the growth. I basically have to ask for permission to use equipment to get jobs scheduled. There are also structural limitations that affect scalability. Our current setup isn’t ideally located relative to where most of our customers are, which adds unnecessary time, cost, and friction in execution. I’ve brought up moving toward a more centralized, scalable setup, but that idea hasn’t really moved forward.

Operationally, I’ve also tried pushing for improvements to efficiency and scalability. The business is very labor-heavy, and I’ve suggested multiple times that we invest in ways to streamline processes, reduce manual workload, and make scaling easier. There hasn’t been much traction on those changes.

Strategically, there’s also a growing difference in direction. I want to scale into larger commercial and corporate accounts and build a more structured operation. He seems more comfortable keeping things smaller and sticking with a simpler model based on what he knows.

Financially, there is currently no structured compensation (we don’t pay ourselves), and there’s limited formal structure around financial reporting, planning, or regular strategy discussions. I’ve tried multiple times to introduce more structure around this, but it hasn’t really turned into consistent execution.

At this point, I’ve even pulled back on actively pushing new business because I don’t have clarity on where the business is actually going or whether we’re aligned long term.

It feels like the partnership has drifted significantly from what it started as, but I also have a lot of sweat equity in it, so walking away isn’t simple. A buyout or restructuring doesn’t feel realistic either given the dynamics and history.

So I’m kind of stuck in a situation where I technically own half a business, but don’t feel aligned on direction, structure, or control.

I cant afford to waste more time on things that arent serving me.

Am I overreacting here, or are there actually some legitimate red flags I should be paying attention to?

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u/AdLow9873 — 2 days ago

I’d appreciate your perspective.

I’ve got about 10 year’s corporate sales experience. Last 3 years have been operating as partner in a small business owning sales. I’m looking to pivot back to corporate structure full time, where I can focus solely on selling. That’s where I’m strongest.

That said, I’m getting stuck on how to frame the last 3 years on my resume without creating the wrong impression. On one hand, I don’t want to downplay the business, because I did a lot of real verifiable local selling and I was heavily involved in revenue generation. On the other hand, I’m aware that “business owner/partner” can sometimes get filtered out or raise assumptions like “he’ll leave to start something again.”

Another big issue is that if someone Googles my name, there are already a couple media articles and regional features about the business. My face is in some of them, and in a few videos my title is even shown on screen. So I can’t really “hide” that I was involved at a higher level anyway.

Originally I thought about just listing myself as an employee if it wasn’t for that, so the media stuff kind of contradicts that anyway.

For folks who have been here I’d love to hear from you.

Appreciate any honest feedback.

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u/AdLow9873 — 17 days ago