2,000 visits, 0 signups: How Magic Links almost killed my launch.
If your website only offers email signups or magic links, nobody is going to use it. Period.
I learned this the hard way with Lervos. I had 2,000 visits in the first week, yet the only person in the database was me. It felt like a ghost town. I started doubting my own code! Added PostHog and it clicked. Magic links sound cool in theory, but in reality, people just want to click one button and get in.
I spent a little time adding Google OAuth, and within 48 hours, I finally started seeing real signups.
The rate at which people care about your product especially if it is new drops to zero the second they see a "Check your inbox" screen.
If you're building for general users, go with Google.
If you're building for developers, add GitHub.
If it's for gamers, use Discord.
Just don't make them type a password or wait for an email that's probably sitting in their spam folder.
Friction kills conversion. Fix your auth.
Disclaimer: I am the founder of lervos and this is not intended as an ad but respecting the rules here.