Do you think it’s possible to negotiate out of fees and INTO Bronco accessories with a Ford dealer?
I should likely be negotiating for a purchase of a new Bronco on Tuesday. I’m trying to get them to send me an itemized copy of the sticker, taxes, and fees, and suggested in my email that I might be more inclined to purchase extras if I knew my baseline OTD walking in. Sales rep agreed to do so, but I’ve yet to see it. He did email me to let me know the car had arrived (sourced a specific one from a different dealership with the features I wanted, for a small deposit). I responded thankfully, but politely asked again to see something by Monday, ahead of me showing up. So hopefully I’ll have some itemized fees to look at and prepare to dispute if necessary.
Here was my thought: I’m not expecting a ton of wiggle room, because Employee Pricing is on and it’s already $4K under MSRP. My understanding is that a manufacturer will reimburse a dealership for the losses, at least in some significant part, which I’ll only bring up if they cry poor about the extraneous fees getting knocked off or adjusted.
What I want to say to the sales manager is: “I’ve done an unimaginable amount of research, not just on the car, but on the car sales business itself. One of my best friends sells for Mercedes. I have the inside scoop. The guy who walked out of here before me was probably a sucker; so will be the lady coming in after me. But I’m not. I know the fees that are legit, which ones are fluffed up, and which ones are bullshit. I’m a salesman, too; it’s a game of averages. You’ll win big with those other two people, but I’m just not the one. Now, I know you’re not in the business of taking losses, and I don’t want to rob you blind. I’m not even haggling the sticker because that’s more than fair. But what makes the front of my pants get tighter is VALUE. And you’re a salesman. So let’s cut through the BS. Give me the “ahhhhhh, ok, well-played, you got us” schedule of fees….and then sell me something instead. I can afford the fees; I just don’t want to pay more than I need to. So let’s hack all the fluff, and instead, let’s make it by selling me a Bimini top or a spare tire cover or something. I might not buy those otherwise, so here’s your chance. You’ll get to your number, and I’ll feel like I got bang for my buck, instead of a bunch of stupid fees for nonsense.”
I don’t know, do you think that would get anywhere? If not, I’d maybe talk about selling me an extended warranty instead, IF they cut the fluff.