I’ve been working on my app, ClearHead, and recently started seeing some decent organic traction on TikTok. I decided to try out paid ads to scale things up, but I’ve run into a massive headache with their verification system.
Since I’m based in Europe, TikTok wouldn’t even let me target the US or Canada, which was already a bummer. Still went forward with it and after I set everything up and added funds, they straight-up suspended my account because I wasn’t "verified"—basically, they want official company registration documents that I don't have yet.
Has anyone else dealt with this? Is there a way to get around the business verification requirement as an indie dev, or is a registered company the only way?
I’m thinking about pivoting to Meta Ads instead, but I’m worried I’ll run into the same "proof of business" wall there. Does Meta allow you to run ads to the US from Europe as an individual, or are they just as strict?
Would love to hear how other solo founders are handling this.