Wanted these loafers since forever. A friend actually recommended a seller on dhgate tto me, so I gave it a shot. Waited 3 weeks for these beauties, but omg I'm actually obsessed! I sized up and they fit perfect. Love the leather quality and the stitching looks flawless to me. Paid around 120$ for them including shipment.
I’d love some honest feedback from people who have experience building brands/products.
I currently have a TikTok account (lifestyle / fashion / day vlogs) with an audience of 40k+ followers and I’m also connected with quite a few creators/influencers in the fashion/lifestyle space. Most of my audience is very aesthetic/lifestyle driven and engaged with fashion/accessories.
I’ve been working on the idea of launching a premium fashion accessory brand. It would be more niche/luxury positioned rather than mass market, and I genuinely think it fits really well within the audience and scene I’m already part of.
My biggest question is:
How would you best leverage an existing audience/network like this when launching a physical product brand?
Would you:
- build hype first and soft launch?
- seed products to friends/influencers early?
- focus on building a personal brand alongside the product?
- launch through scarcity/limited drops?
- wait until the branding/product is absolutely perfect?
I’m also curious whether people here think having an existing audience actually gives a meaningful advantage when launching a premium product — or whether product quality/branding matters way more in the long run.
I have a background in marketing for a luxury fashion brand, so I’m definitely not a total beginner, but would love some thoughts on this specifically!
Maybe not the best rep, but love the look and looks super cute on my vanity. It's from DHgate and costed me total of €50 including shipment. Shipping was relatively quick tho, 11 days! What do you guys think?
Hiii girls! Found this insane candle Diptique on AliExpress. Arrived within 2 weeks and smells SO good. Already lit it this weekend and burns slow and gradual. The box was slightly creased but who cares haha! Thought to share! <3