401K Education - Without the 401K
Sounds ridiculous but. You can do 401K education, talk to participants in groups and in one on ones without handling the 401K.
Approach local HR at a 5-10k plus employer with a location in your town. Pitch group and 1 on 1 education as a benefit to them. HR is constantly flooded with basic questions they aren’t comfortable answering. Be the answer for them.
Start with groups separated by ages. Answer basic questions, but leave meat on the bone for clients that could be ideal for you. In the 20-40 age group this could be “if you are already maxing the 401k, or are looking to find another advanced strategy, be sure to find the 1 on 1 signup sheet…”
From large groups, filter to 1 on 1s, and that’s where you find business.
Went to a manufacturing plant last week, employer preferred only 1 on 1s. Did 50-60 and found 7, 500k plus employees ready to retire. Only one of these folks even knew the difference between pre-tax and Roth.
Thoughts? Anyone else done this?