Built a mobile gaming site as a side project — traffic spiked hard on launch hype, now it's dying. Is this normal or am I missing something?
So I've been building a website around mobile games for the past few months. Started as a hobby, slowly turned into something I actually care about. I've been writing content, cleaning up the design constantly (probably too much honestly), and trying to figure out SEO as I go.
A few weeks ago I got lucky — caught a game right around its launch window. Pushed hard on Reddit, jumped into Discord communities, answered questions, posted guides. Organic traffic went up noticeably and I pulled in somewhere around 1–2k from ads during that period.
Felt great. Then the hype died and traffic dropped. Which I expected, but still hits different when you see the numbers go down.
Here's what's messing with my head: when I actually count the hours I put in, that 1–2k suddenly doesn't look like much. I'm not complaining — I know this takes time — but I genuinely don't know if I'm building something with legs or just chasing launch spikes.
A few things I'm wondering about:
- Is this spike-and-drop pattern just the reality of gaming content, or is there a way to build more stable traffic?
- Should I be focusing more on evergreen content instead of riding game launches?
- Anyone else running a niche gaming site — how long before it felt like the hours were actually worth it?
Is it a good idea to sell the Site ? Are there even People who would buy it ?