I need a reality check from people actually in the trenches because I'm tired of the "consistency is key" crowd on Instagram telling me to post more reels.
Got my license some time ago and my broker keeps telling me I need to be posting on social media every day. Make a flyer for every listing, shot a video walkthrough, post reels, stay consistent. So I've been doing it but I honestly can't tell if it matters at all or if I'm just making content nobody cares about.
For those of you who've been doing this a while, is it actually worth the time. Like if you stopped posting tomorrow would anything change?. I'm spending hours every week on Canva making flyers and I keep wondering if I should be spending that time literally anywhere else.
The volume thing confuses me too. I only have a few listings right now but I look at agents in my office carrying 20 or 30 and I don't understand how they do it. Are they really making a flyer and a video for every single listing or do they just pick the good looking ones and let the rest sit on the MLS. Nobody ever talks about that part.....
And which platform is even worth focusing on. I've been splitting time between Instagram and Facebook and started messing around with TikTok but I have no idea which one actually matters. Facebook feels like where the real buyers and sellers hang out but everyone keeps pushing me toward reels and TikTok. I don't want to burn out trying to do all three if only one of them is worth it.
Last thing,I keep seeing Coffee & Contracts everywhere and a few agents in my office use it. Is it actually worth paying for or is it just nice looking templates that don't really do anything. Trying to be smart with money right now so I don't want another subscription that just makes my feed look pretty.
I know I'm probably overthinking this but I'd rather hear the truth now than grind on content for a year and realize it was pointless. What do you actually do?