Hi everyone,
I’m currently working on my bachelor design project, where I need to redesign the brand identity of an existing fashion brand (branding, visual identity, art direction, packaging, digital presence, etc.).
I’m looking for fashion brands that have strong potential but could benefit from a clearer or more modern identity system. Ideally something with:
- interesting products or concept
- weak/inconsistent branding
- outdated visuals or storytelling
- room for strategic repositioning
Could be streetwear, sustainable fashion, luxury, local labels, emerging designers, or anything niche.
Do you know any brands that would make an interesting redesign case study?
Would also love to hear why you think a specific brand would be a good candidate.
Thanks :)