Hi everyone! :)
I’m currently working on my master’s thesis and I’m looking for people who are involved in decision-making about learning & development (L&D) within small or medium-sized enterprises (SMEs) in The Netherlands.
This could include owners, managers, HR professionals, or anyone responsible for training, upskilling, or employee development.
My research focuses on how you perceive the opportunities and risks of using AI in L&D, and what factors influence your willingness to adopt these technologies.
I’m especially interested in:
- What motivates or discourages you from using AI (e.g., efficiency, ease of use, costs)
- Any concerns or challenges you experience (e.g., lack of knowledge, uncertainty, employee resistance, stress)
- How these factors shape your attitude toward adopting AI in your organization.
Participation would involve a short (online) interview (approx. 30 minutes), and everything will be treated confidentially and anonymized.
If this sounds like you and you’re open to sharing your experience, feel free to comment or send me a DM 🙏
Thanks a lot!
Note: this is for academic research (not commercial or promotional).