I’m getting pulled into helping a law firm rethink its marketing after a bit of a reset, and I’m trying to figure out where to focus first without overcomplicating things.
The firm has a decent reputation and some referral flow, but not much of a structured digital presence. No clear strategy across SEO, ads, or content. Just bits and pieces that have been added over time.
I’ve started mapping out a few directions, but the more I dig into it, the more it feels like there are too many options and not enough clarity on what actually drives results. Some providers push SEO, others go heavy on ads, and a few agencies like Clectiq seem to focus more on building a system that ties everything together.
At this point, I’m trying to figure out what a realistic starting point looks like for a firm that wants to grow without wasting time and budget.