For those who think half decent sunglasses should be $50 or less...
There was another post that referenced the Enemy sunglasses line by AlphaM on YT, so I looked up what happened to that, as I haven't heard anything about it in years. Turns out, it's gone.
https://alpham.com/aaron-marino-failed-with-enemy-sunglasses/
He initially started with a price point of $150, and to his credit, got Zeiss lenses and some sort of half-decent acetate, not cheap plastic like $30 amazon pairs (I have no personal experience with them and don't actually know the overall quality). He then lowered prices when he realized it was too high for his viewers (or more likely, he realized that $150 was getting too close to Ray-Ban and his viewers would just go for that, all else equal).
But he couldn't make enough money at that price, unless he got massive scale. But even with millions of subscribers, he couldn't get there.
It tells you something about how difficult it is to actually make a decent product at scale, and make worthwhile money doing it.