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Every inbox looks the same lately.
Same AI intros.
Same fake compliments.
Same “just bumping this up” follow-ups.
Think people are underestimating how obvious mass outreach has become.
The campaigns working best for us right now are actually the simplest ones:
- smaller lead lists
- sharper targeting
- straightforward messaging
Nothing fancy.
Just relevant.
Feels like a lot of channels are getting saturated fast.
Cold emails are noisier.
LinkedIn outreach feels repetitive.
Paid ads are getting expensive.
Even short-form content is harder to stand out with now.
Curious what other marketers are noticing.
What’s one tactic that used to perform really well for you a year or two ago, but has dropped off recently?
And what are you replacing it with?
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A lot of people focus heavily on copywriting, subject lines, and automation tools.
But lately, we’ve noticed something else matters far more: targeting.
Smaller, highly specific lead lists are consistently outperforming huge generic databases for us.
When the offer actually matches the prospect’s niche, business stage, or current problem, even simple emails get replies.
Meanwhile, mass outreach with poor targeting usually burns domains and gets ignored.
Feels like outbound is shifting from a volume game to a relevance game.
Anyone else seeing the same thing?
When outreach isn’t working, most of us try to fix:
• The copy
• The subject lines
• The offer
But how do you know when the real problem is actually the data itself?