![[AP] 77% of People Don’t know what AP IS](https://preview.redd.it/3g8ux4xpfo0h1.jpeg?auto=webp&s=15eef4e1d98c82229ac11c24fa415c4da257d275)
[AP] 77% of People Don’t know what AP IS
Only 23% of people recognize Audemars Piguet according to this survey. Watch enthusiasts think everyone knows AP, but most regular people have no idea what it is. The Swatch collab can get the name in front of younger buyers who can’t afford AP today but might someday and instead of the Rolex being the aspirational watch, it might become AP. Buying something official and connecting to a brand they never otherwise would have known existed .
As long as swatch/ AP do not over do it, and end collab in 2-3 years, this feels more smart than damaging.