u/300200

Disclaimer: Not here to sell or promote anything i promise.

Just want to share my experience maybe it can be motivating for some people.

Some background info on myself:

I’ve been running Instagram theme pages for a living for the last nine years.

A theme page is an Instagram page based on a certain niche that curates content (reposts).

Because you’re curating content, it’s easier to post multiple times a day which makes it easier to grow pretty quickly.

For example ive grown pages 0-100k followers in a few days posting 20 viral videos a day. Ive even grown pages 0-1m followers in just a few months on multiple occasions, etc. And I’ve done this in almost any niche you can imagine. Tech, science, memes, pets, food, luxury, etc.

So how i made $320k:

In 2025 i owned 2 large pages:

A 2m follower science page

A 3m follower luxury page

The luxury page is one I’ve had for many many years and have slowly been growing it

The science page i started in march 2024 and grew it to 2m followers in just 12 months.

I also owned a few smaller pages (300-700k followers) but those made up for an insignificant amount of the money i made.

The three ways I made the most income was through advertisements, bonuses (instagram pays you for views), and selling a page.

Advertisements: $120,156

Bonuses: $110,569

Page sale: $90,000

Total: $320,725

Breakdown:

Advertisements: the idea of selling ads on pages maybe seems very vague but once you’re in the world, you quickly see how much opportunity there is for this. There’s a lot of brands and companies that are buying ads on pages with very big budgets.

Kalshi / Polymarket / ai companies / Stake were spending millions of dollars advertising on theme pages in 2025 and even 2026. I definitely profited a lot from them.

A 2m page depending on niche and audience (more usa followers = more valuable) can sell a post for about $500-$600.

Once you develop a relationship with an ad buyer, there’s a high chance they will come back to you pretty often so the money just keeps coming in.

I had many offers to promote onlyf\*ns models and they pay INSANE money because theyre so profitable ($2k-$5k a post) but your page literally tanks if you promote them so many people stay away from it, but I knew a couple people with big meme pages who were making like $20k to $40k a month off of them.

On the luxury page, I had a high end jewelry client who I signed a 12 month deal with where they paid me $4500 every month for 5 posts / 5 stories. They also sponsored almost any other luxury page over 300k followers.

Bonuses: so bonuses are a program Instagram rolls out to randomly selected pages where they pay you for the views you get on reels and carousels. It pays anywhere from $30-$100 per 1m views. I had it on one of my pages which was getting about 200 million views a month so thats how i made that money. Unfortunately, I lost the bonus feature at one point because I got a copyright strike on my account so that’s what eventually led me to deciding to sell the page.

Sell page: I sold that 2 million follower page for $90k. Over the last nine years I’ve sold multiple pages, have made maybe around $280k doing that. There’s a lot of people who just flip pages it’s lucrative if you know the right people.

Some final thoughts:

this is a really weird way to make money because you’re just on your phone for like 12 hours a day but it’s kind of fun. But I’m literally on my phone almost every waking second editing and posting content but I enjoy it so it doesn’t really feel like work sometimes

There are a lot of people making money doing this and there’s people making way more money than this.

Once you understand what type of content goes viral and you figure out how to grow that skill transfers to any other social media platform. I’ve done the exact same thing on Twitter / TikTok / Yt.

there’s a lot of other ways to monetize large pages as well (selling merch/products, real life perks)

Maybe this was a bit sporadic, but feel free to ask any questions. I will try to answer/clarify everything.**

Once again, I am not going to try to sell you anything or promote anything. Just genuinely want to help. if some parts of this sounded guruish I’m sorry

Thanks!

Disclaimer: no courses to sell, nothing to promote, just giving advice and sharing my story

Maybe you saw my last post where i explained how i made $320k on instagtam last year. I wanted to give some more info on how to actually grow pages.

Ive been growing instagram theme pages for 9 years and its been my full time job (6figs+ a year)

I grow pages, monetize them by selling ads and promoting products, sometimes sell them.

Ive grown pages to 1m followers multiple times, the quickest ever was 4 months, and recently i grew a page 0-2m followers in 11 months.

The pages i grow are theme pages (or faceless pages)

Theme pages are pages that curate and repost content based around a certain niche

Like meme pages, sports pages, science pages, etc.

Pages like @Pubity, @Wealth, @Memezar

Theme pages have potential to grow extremely quickly because theres no bottleneck when it comes to content.

If i wanted to start a meme page i could literally find enough content in the span of an hour for like 100 posts just by going through other large meme pages and downloading their photos/videos.

Same thing if i wanted to do a history video page (example @him on ig) i could literally go and rip hundreds of their videos (they dont own them they also curate and repost from other pages lol) and start posting on my own page.

More examples:

@technology

@explaining

@spaceinnutshell

@wasted

All pages that curate and repost niche content. Download a video, edit it in inshot or canva to add your own watermark or background then repost it.

Boom. Thats what a theme page is.

Growth

Since you have access to basically unlimited content, you can start posting a crazy amount every day. And that’s how you begin growing. believe it or not instagram will not flag you for spamming if you start uploading 10 to 15 posts a day on a new account.

And that’s basically what you have to do just keep uploading a bunch of content until one of them goes viral, and then the gains will begin to come in.

I see a lot of people talking about how Instagram is dead or the algorithm is dead, but that’s all BS coping. You just need to consistently post a lot of content. It won’t happen overnight, but if you have absolutely no traction on a page when you’re posting at least 10 times every day for one week then literally all you do is just stop posting on that page and make a new one and start posting on there. I promise you that’s literally all it takes. I’ve done this an absurd amount of times I’ve helped my friends do it. I’ve seen so many people do it also. It’s not rocket science.

Something else I do I will start multiple pages at the same time some in different niches and then when one takes off, I just focus on that one.

Also, you don’t need to use any hashtags. Those are completely useless.

There really is no trade secret other than sharing quality, viral content consistently, and making things look aesthetic.

Branding

Where people mess up is they don’t realize that the aesthetics and branding of a page matter also.

I’ve seen people copy the pages I grow and they fail because they have a shitty username or a shitty logo and that’s important.

You want your repost theme page to look more like a media company. That’s how you have to think of it.

That’s why people buy OG usernames (one word usernames like @wealth @technology etc) because it gives the page better branding.

Everything I’m saying works for literally any niche you can imagine. Food, pets, travel, etc.

Final thoughts

I wouldnt be saying this with such confidence if i wasnt 100000% sure its possible to grow a page as quick as in saying. You can track a pages growth using socialblade(.)com and see for yourself.

The most insane growth ive seen recently was the page @explainingourbody which grew 0-2m in less than a month.

Another recently viral page is @explainingpaintings go look for yourself and see what im saying.

I personally taught my friend how to do this in 2024 he now has a page at 980k and another 3 in the 100-300k range as has made well over $100k through selling merch and doing ad deals.

None of this applies to people with personal brands its for theme pages only.

Theme pages can become legit media companies worth millions of dollars. Ive seen it happen (@pubity @daquan @playmaker)

Comment any questions ill try to answer everything