We only target high intent leads who are already shopping for our service and most probably have gone through 3-4 similar calls before us. Therefore we are not talking about an open ended, cold call here.
The hook is strong since we are the ONLY provider of some USPs, while the competitors are commodity. The closure is getting some photos from the lead (a clear guide on how to take those is ready, should be whatsapp’ed right after the call). It all takes less then a minute most of the times, leads act like robots willing to share photos so that they can compare multiple providers asap.
We have an experience backed script with all the objection handling, trust building, etc. yet human sales reps (non-native speakers) still screw up things: forgot opening with the lead’s name, call them too late, can’t get what they hear, weird use of their voice to sound like incompetent, etc. the lead to offer pass rate is still at 25~%… so this s.hit sells but our outbound calls need better handling.
Have you been through a similar situation? My vo-founders claim it is too early for outbound agents, any experiences that prove the opposite? If not where do things fail? Please advise 🙂🙏